Aussies have unleashed after regulators forced Solo’s controversial alcoholic option to change its name.
Hard Solo will now be known as Hard Rated after the Alcohol Beverages Advertising Code Scheme ruled that its original packaging appealed towards children.
The ruling found that Hard Solo cans were too similar to the classic non-alcoholic Australian beverage despite its different colour and bold alcoholic labelling.
Fans of the massively popular ready-to-drink alcoholic lemon beverage called out the Cancer Council and teal MP Kylea Tink, who led the push for the name change in August.
Carlton & United Breweries’ Thursday decision to change the name of their new alcoholic Hard Solo has sparked a torrent of criticism after the Alcohol Beverages Advertising Code Scheme ruled that it was too appealing for children
The hypocrisy of the government was put on blast by many who said other adult products appeal to minors as well.
‘Go back to regulating vapes,’ one woman wrote.
‘Okay, and what about vaping packaging and Cruiser packaging and Billson’s non-alcoholic cans,’ a second added.
‘Imagine thinking this is marketed to kids, yet Vodka Cruisers are fine with all the colours. Australia is cooked with regulations,’ a third wrote.
Vapes and e-cigarettes have been slammed across the world in recent years for enticing children with their colourful packaging and extravagant flavours.
Vodka Cruisers have similarly been popular in the youth market, with vibrant colours and flavours like Exotic Lychee, Summer Peach and Lush Guava.
Billson’s beverages have also faced complaints after the company released strikingly similar non-alcoholic versions of their adult products in supermarkets.
Many online chided the government for wasting their time on regulating Hard Solo
Many people complained about the hypocrisy of Australian regulators who they claimed did had not acted on other alcoholic drinks that are highly popular in the youth market
Ticked off fans of Hard Solo asked ABAC to get back to regulating vapes which have an enormous black market in Australia which targets children
Others coming to the defence of Hard Solo have been left scratching their heads as to how anyone could confuse the two versions of the lemon drink in the first place.
Solo is available in a bright yellow can while Hard Solo is only available in bottle shops in a black can with an ‘Alcoholic Lemon’ label equal in size of its Solo branding.
‘If you get confused about the difference between hard solo and regular solo then natural selection is gonna get ya,’ one man wrote.
Just 10 complaints were made to ABAC before it dealt the swift blow to Carlton & United Breweries which only caused the drink to sell out again.
However some sided with the regulator’s decision, with one woman recounting the time her underage child was served Hard Solo at a pub by accident.
‘We recently went to a pub and asked for a Solo for one of our kids, out came a hard solo with a straw in it,’ she said.
‘The bartender was first day on the job and had no idea, he just thought they had changed the colour.’
Another man said that as long as Hard Rated still tasted the same, he would still buy it.
‘It doesn’t matter what it’s called. If it’s sweet and tasty and I can get their hands on it, I’ll drink whatever it is,’ he declared.
One woman sided with the regulator however, explaining that her underage son had been served Hard Solo by an unknowing bartender while their family was out at a pub