Bud Light’s association with transgender TikTok star Dylan Dulvaney has sparked outrage from conservatives, including singers Kid Rock and Travis Tritt.
On Sunday, Mulvaney, a popular social media star, took to Instagram to promote a beer contest and display commemorative cans featuring his face in celebration of his “365 Days of Childhood” series.
“Happy March Madness! I just found out this is all about sports and I’m not just saying it’s a crazy month! To celebrate this sports thing @budlight is giving you a chance to win $15K! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” Mulvaney wrote in the video’s caption.
The post caused an uproar among some users, with many conservatives vowing to protest Anheuser-Busch, the company behind Bud Light.
On Tuesday, singer Kid Rock posted a video using Bud Lights for target practice while wearing a MAGA harness.
“Fuck Bud Light and fuck Anheuser-Busch!” he says. “Have a great day”.
Country music star Tritt also weighed in, tweeting that he and other anonymous artists would get rid of all Anheuser-Busch products.
“I will be removing all Anheuser-Busch products from my tour hospitality addendum,” the singer said. tweeted. “I know a lot of other artists who are doing the same thing.”
Tritt added that the other artists who did so did not say so publicly “for fear of being ridiculed and cancelled.”
“I don’t have that fear,” he said. tweeted.
In a statement, Anheuser-Busch said they partner with all kinds of influencers to connect with consumers.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences of diverse demographics,” an Anheuser-Busch spokesperson told CBS News in a statement.
“From time to time we produce unique commemorative tins for fans and influencers of the brand, such as Dylan Mulvaney,” the spokesperson added. “This commemorative tin was a gift to celebrate a personal milestone and is not for sale to the general public.”