Netflix has been cracking down on password sharing, prompting outrage from its users, with many threatening to boycott the streaming service. Netflix has recently implemented new rules in more than 100 countries, including the UK, that would prohibit people who do not live under the same roof from sharing passwords. Alternatively, those who still wish to share an account with people from a different household can opt for the ‘paid sharing’ option, which costs £4.99/month ($8/month in the US).
NetflixBeing a multi-billion dollar company, it has expressed the need to make substantial investments in new content.
However, many users have expressed their frustration on social media and some have even deleted their accounts.
Critics argue that Netflix is treating them like children, while others have used the hashtag ‘Cancel Netflix‘ in tweets showing his decision to sever ties with the streaming giant.
This ban has been implemented in 103 countries, including the UK, the US, France, Germany, Australia, Singapore, Mexico and Brazil.
It was initially tested in Peru, Chile and Costa Rica last year.
Research firm Digital-i estimates that about a quarter of NetflixAll 15 million subscribers in the UK share their passwords.
One user posted on Twitter: “Sorry but we as users should #Boycott Netflix and even complain about deleting accounts so they don’t force us to do this. I pay extra for using 4 devices, it shouldn’t matter how I used them.”
Another said: “I’ll just remove @Netflix tbh the platform isn’t even that great and there are plenty of other streaming services out there. @Netflix is about to go down the road of blockbuster.”
And one added: “Let them delete the account I share with the family. I’m willing to bet this backfires.” Netflix great moment lol.”
Others have been infuriated by the prices during the current cost of living crisis.
One UK user said: “Netflix It’s not even that cheap anymore, and the cost of living, etc. it means subscriptions will be one of the first things to go. Stupid decision.”
Another simply posted: “Time to delete Netflix forever fucking scammers.”
NetflixThe terms of service required users to live in the same household, but no steps were taken to enforce this until 2023.
This week, the company began sending emails to UK users sharing their accounts with members outside of the household.
Says: “You Netflix account is for you and the people you live with: your household.
“You can easily see Netflix on the go and when you travel, whether on your personal devices or on a TV in a hotel or vacation home.”